Surviving as an artist in SF today is no small feat. Flourishing as an artist and getting quality work that is globally recognized yet another impressive accomplishment. Krystal Lauk has managed to do both, as an illustrator that helps tech companies tell their stories through the power of illustration.
As the founder of her own SF based boutique agency Krystal Lauk Studios she specializes in tech-orientated illustration and visual design, and has worked with a multitude of tech companies including Facebook, Uber, Google, Intercom, and The New York Times. Her work has been recognized by American Illustration, the Society of Illustrators, and 3×3 magazine.
Jamie Finn Co-founder and President of Securitize joined us at the recent Start Engine Summit in LA to share his thoughts on digital securities and the mission of Securitize. Jamie has an impressive record of managing and spotting innovative trends in tech. Prior to founding Securitize, he ran innovation and data for numerous large global Telco’s and led the acquisition of several companies for Sequoia Israel.
His track record led him to work with a global advertising mobile network. The nature of the advertising business is such that you are exposed to new businesses coming to market and looking to reach new audiences. He noticed that blockchain was becoming a huge phenomenon and many blockchain companies were looking to reach new audiences through the advertising platform
We recently had the opportunity to speak with Ori Brafman author of The Starfish and the Spider and lecturer at UC Berkeley’s business school. The book has been a big influence on the new wave of blockchain businesses inspired by the unique differentiators a decentralized organizational structure can offer. The name of the Starfish Mission, where we recorded our conversation is even inspired by his book, which is a collaborative workspace for SF based companies in the blockchain space.
When Ori wrote The Starfish and The Spider in 2006, he wrote it as a metaphor for business decentralization, meaning an organization without a top-down structure. If you liken a traditional corporate structure to a spider, if the head is chopped off - the organization like a spider will die. A starfish, however (or decentralized organization) does not die if one of its arms is chopped off, as it has no head and can regenerate, its arm will simply grow back.