Today on Popping the Bubbl, Sandra and I feature Mike Seldon of Finless Foods. Mike and his co-founder Brian Wyrwas have a dream that I think we can all get behind. The business they are building allows them to make fish protein in a warehouse creating “Clean Fish.” Fish without contaminates, meat that looks, smells, tastes, and feels the same as the finest pieces of fish available in stores, markets and restaurants.
Fish and other meat-based proteins are going to be created in warehouses; and it’s an incredibly wonderful thing. It means more controls over how our food is created…fewer pathogens, chemicals and poison. Clean fish means greater access to higher quality fish, less waste, essentially no harm to harvested animals, potentially less pollution…and a lot and lots of quality made accessible to anyone on a budget. That’s a plan we can all get behind.